Splick–it

Splick-it, founded in 2008 by Rob Taylor, Adam Rosenthal, and Tarek Dimachkie, established itself as a Software-as-a-Service (SaaS) platform provider in the restaurant technology sector. The Boulder, Colorado-based company focuses on delivering white-labeled mobile and web ordering applications for multi-location restaurants and other food service providers like hotels and airports.

The company's core business revolves around creating custom-branded applications that facilitate online ordering, in-app payments, customer loyalty programs, and one-to-one marketing. Splick-it's business model generates revenue through its SaaS platform and a reported 25-cent service charge on orders placed through its system. The platform is designed with a plug-and-play architecture, enabling integration with various third-party systems such as Point of Sale (POS), gift cards, and existing loyalty programs. This flexibility allows clients to either use Splick-it's complete app platform or integrate the company's ordering and payment API into their own applications.

Key features of the Splick-it service include robust menuing with controls for complex modifiers, multiple order delivery methods (including POS integration and various printers), and detailed analytics for data-driven marketing campaigns. The service also incorporates gamification elements, such as customizable badges and rewards, to boost customer engagement. A notable milestone for the company was the acquisition of ONOSYS in May 2016, which was previously owned by LivingSocial. This acquisition allowed Splick-it to expand its market reach, combining its expertise in mobile-first solutions for small to medium chains with ONOSYS's strength in custom online ordering for large enterprise-level restaurant brands like Papa John's and Outback Steakhouse.

Keywords: restaurant technology, mobile ordering, online ordering platform, SaaS, white-label apps, customer loyalty programs, restaurant marketing, in-app payments, POS integration, food delivery service, takeout ordering, gamification, menu management, Rob Taylor, ONOSYS, restaurant API, digital ordering, customer engagement, restaurant analytics, enterprise restaurant solutions