Splash Wines

Splash Wines is a family-owned business with a rich history spanning three generations in the wine industry. The company operates in the online wine retail market, catering to wine enthusiasts who value quality, transparency, and personalized service. Splash Wines allows customers to build their own 15-bottle cases, selecting each bottle individually, which provides a highly customizable shopping experience. The company prides itself on transparent pricing, with a commitment to pricing wines at no more than 15% above cost, ensuring customers receive excellent value. Splash Wines generates revenue through direct sales of wine cases and benefits from a referral program that incentivizes customers to bring in new business. The market it serves includes both casual wine drinkers and connoisseurs looking for a diverse selection of wines from renowned wine-producing regions around the world. The business model focuses on e-commerce, leveraging its website to facilitate orders and deliver wines directly to customers' doors. This approach not only broadens its market reach but also enhances customer convenience.

Keywords: family-owned, wine retailer, customizable cases, transparent pricing, customer service, online sales, direct delivery, wine enthusiasts, referral program, e-commerce.