Spirable
Building a future where video is always contextual, reactive, and inspires action.
| Date | Investors | Amount | Round |
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| - | investor investor investor | €0.0 | round |
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| Total Funding | 000k | ||
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Spirable operates a creative performance platform geared towards brands, agencies, and rights holders, enabling the automated creation, distribution, and optimization of personalized video content. The company was founded in London, United Kingdom, in 2014, originally as Photospire, by brothers Ger and Dave O'Meara. The founding vision was to elevate marketing content to be as personally compelling as content from friends on social media.
The firm’s business model is centered on its self-serve, Software-as-a-Service (SaaS) platform. This platform allows marketers to generate video advertising at scale, which is dynamically tailored to individual consumers. It leverages live and contextual data—such as geography, weather, or live odds for betting clients—along with AI to personalize video ads across major digital channels like Facebook, Twitter, YouTube, and Snapchat. This process is designed to increase relevance, drive engagement, and ultimately lower customer acquisition costs for its clients. Revenue is generated through this platform, which serves a global clientele in over 50 countries.
In August 2021, Spirable was acquired by Genius Sports (NYSE: GENI), a sports data and technology company, for an undisclosed sum. This acquisition was a strategic move to combine Genius Sports' official sports data feeds with Spirable's video platform, enhancing the delivery of real-time, personalized content to sports fans. Before the acquisition, Spirable had already established a strong client base that included major brands like Spotify, Coca-Cola, P&G, and Domino's, as well as prominent players in the gaming sector such as DraftKings, Flutter, and Betway. The collaboration with Genius Sports aims to deepen engagement within the sports, betting, and media ecosystem by merging data-driven content with immersive video advertising.
Keywords: creative performance platform, personalized video advertising, data-driven marketing, ad-tech, SaaS, marketing automation, video content generation, dynamic creative optimization, contextual advertising, social media marketing, Genius Sports, Ger O'Meara, Dave O'Meara, automated video, martech, customer acquisition, fan engagement, sports betting advertising, digital advertising, programmatic video, AI in marketing