SphereMall

SphereMall, a Dutch technology company founded in 2014, provides a B2B software-as-a-service (SaaS) platform for e-commerce personalization. The company was established by Christian van Someren, who serves as the CEO, along with three former colleagues from his previous venture, the online supermarket Truus.nl. Van Someren's background includes roles at Deloitte and Procter & Gamble, a master's degree in Marketing Research & Analysis, and experience as a managing partner at a digital consultancy, all of which informed his vision for a more consumer-centric e-commerce landscape.

SphereMall's core business is to combat the product and information overload that consumers face in the expansive online retail market. The company offers a personalization platform to B2B clients, such as retailers and brands, enabling them to deliver a more relevant and individualized shopping experience to their customers. This is achieved through proprietary intelligence software that analyzes consumer behavior and preferences to automatically present the most suitable products, moving beyond simple recommendations to create a dynamic and personal user interface. The business model operates on a fixed monthly service fee, which includes strategy, development, analytics, and support, positioning itself as a comprehensive partner for digital transformation. This all-in-one package allows clients to focus on business development rather than pricing negotiations.

The platform itself is a robust, microservices-based e-commerce solution designed to be scalable for businesses with high revenue volumes, having successfully replaced multiple Magento installations for clients. Its key features include advanced product information management (PIM) that enriches product data with emotional and contextual factors, a content management system (CMS) with live editing and modular page building, and a full suite of e-commerce functionalities supporting multiple languages, payment gateways, and shipping providers. A notable achievement for SphereMall was winning a golden Dutch Interactive Award in 2017 for its personalized omnichannel platform, "De Fietser," created for Accell Netherlands, a major bicycle manufacturer. The company has received seed and venture capital funding, with VOC Capital Partners being a key investor, to fuel its growth, product development, and international expansion, with offices in the Netherlands, Ukraine, and the United States.

Keywords: e-commerce personalization, B2B SaaS, customer journey optimization, omnichannel retail, product recommendation engine, data-driven commerce, conversion rate optimization, personalized marketing, product information management (PIM), headless commerce, retail technology, customer experience platform, dynamic user interface, behavioral analytics, big data in retail, e-commerce solutions, marketing automation, Christian van Someren, VOC Capital Partners, Dutch tech