
Sphera Sports
Digital sports media platform with social engagement.
Date | Investors | Amount | Round |
---|---|---|---|
- | investor investor | €0.0 | round |
N/A | Seed | ||
Total Funding | 000k |
Sphera Sports is a digital-native sports media company that began its journey in May 2013, establishing its headquarters in Barcelona, Spain. The company was co-founded by CEO Borja Pardo, a lawyer, and COO Alessandra Roversi, a journalist. Initially conceived to cover the London Olympics, the project evolved into a comprehensive sports information platform. A significant milestone was achieved in 2016 when Sphera Sports was recognized as a promising project in the Spanish digital ecosystem and received an undisclosed amount in a seed funding round from Conector Startup Accelerator on March 31, 2016.
The core of Sphera Sports' business model is a peer-to-peer media approach, leveraging social networks to create a virtual community for sports information, opinion, and analysis. The platform relies on its extensive network of Twitter accounts, which drive approximately 90% of its web traffic, to disseminate content and engage with its audience. This strategy involves segmenting sports information across numerous specialized accounts to build a loyal community. The company's content, which includes news, in-depth reports, and analyses, is known for its creative graphic design and visual communication style, avoiding controversy to focus on the positive aspects of sports. Revenue is generated through advertising and a parallel, independently-operated digital agency specializing in sports that was launched in 2019.
Sphera Sports targets sports enthusiasts and fans primarily in Spain and Latin America, offering them a wide range of content from football to cycling and tennis. The platform differentiates itself through unique, creative daily digital 'covers' or splash pages, a strategy that has become a recognizable brand hallmark. The creative process for these covers is a collaborative effort between the founders and their graphic design team. By building a community that includes contributors and influencers, the company effectively reduces costs related to content creation and publicity.
Keywords: sports media, digital content, social media engagement, sports journalism, online sports community, visual communication, creative sports content, Spanish sports market, Latin American sports market, digital sports platform, sports analysis, sports news, Borja Pardo, Alessandra Roversi, Conector Startup Accelerator