Spatial DNA Informatics

Spatial DNA Informatics Inc., founded in 2011 by Todd Lewis, operates as a data integration firm specializing in connecting enterprise systems with location-based data to enhance business processes. Based in Toronto, the company was established with the vision of simplifying complex technology and designing systems that account for imperfect data. Lewis, the CEO and Founder, began his journey with spatial data around 1996 while working on web mapping and later consulted for organizations like Nav Canada, where he tackled the challenges of integrating geographic information systems (GIS) with other platforms. This deep experience in geospatial data and system design directly influenced the company's focus on enterprise integration.

The core of Spatial DNA's business is breaking down data silos within organizations, allowing for seamless information flow between disparate applications. It serves a diverse client base, including local governments, healthcare organizations, and companies in the aviation and commercial real estate sectors. Revenue is generated through its managed integration services and licensable platform products. The company's business model transitioned during the COVID-19 pandemic to a platform-as-a-service (PaaS) offering, codifying its expertise into a licensed model built on Safe Software's FME integration platform. Key partners include Deloitte, Brightly, and Cityworks, which utilize Spatial DNA's expertise to augment their own service offerings.

Spatial DNA offers several key products and services. The flagship Spatial DNA Platform provides pre-built, plug-and-play data workflows that automate data exchange between systems for functions like asset and inventory management. A specialized offering, ThinkMaps, embeds maps directly into Salesforce workflows, enabling visualization of location-based information. For the aviation sector, ARINC Connect facilitates the transformation of air navigation data into usable map visualizations. A significant part of their value proposition is the Managed Integration Service, which ensures the continuous monitoring and adaptation of these integrations over time, allowing them to evolve with the client's organization. The company solves complex data movement problems, such as interfacing work management and CRM systems while geo-enriching data in transit and calculating the movement of people within buildings using sensor data.

Keywords: enterprise integration, data integration, geospatial analytics, location intelligence, system integration, FME platform, Salesforce integration, asset management, data workflow automation, GIS-centric, local government solutions, aviation data, ARINC 424, managed integration services, data silo elimination, Cityworks integration, location-aware applications, enterprise messaging, real-time locating services, indoor mapping