SourseAI

SourseAI is a decision intelligence company headquartered in Sydney, Australia, that offers a no-code, AI-powered platform for the telecommunications industry. Founded in 2019 after being incubated within and spun out of Australian telco OVO Mobile, the company aims to replace 'gut-feel' decision-making with data-driven insights. The founding team includes Tanya Hyams-Young, who took over as CEO in mid-2022, and Matt Jones, the former CEO who transitioned to Chief Revenue Officer to lead European expansion.

The company's flagship product is Atlas, a VSaaS (Value-based Software as a Service) decision intelligence platform. Atlas provides telcos with tools for forecasting, anomaly detection, and predictive analysis to optimize key business areas such as marketing spend, customer acquisition and retention, churn management, and yield. The platform integrates with existing systems like Salesforce, Amdocs, and Genesys to enhance customer value management (CVM) and acquisition marketing. By centralizing customer data and enriching it with competitive and behavioral data, Atlas allows clients to model the potential outcomes of strategic decisions before implementation. The platform is designed for rapid deployment, delivering benefits within 90 days without requiring clients to build an in-house data science team.

SourseAI operates on a subscription-based business model, licensing its platform to clients. The company primarily serves Mobile Virtual Network Operators (MVNOs) and other telecommunications providers. Its client roster includes a significant number of Australian telcos such as Lebara, Kogan Mobile, Superloop, and AGL (Southern Phone) mobile. The company has also expanded its focus to include entertainment, media, and energy sectors. In December 2023, SourseAI secured AU$3 million in a Series A funding round led by Centerstone Capital, bringing its total capital raised to $5 million. This funding is allocated to fuel R&D and support global expansion, with an initial focus on Europe, where it has already secured its first customers and established a presence in the UK.

Keywords: decision intelligence, no-code AI, telecommunications analytics, VSaaS, Atlas platform, churn management, customer acquisition, predictive analysis, marketing mix modeling, CVM optimization, MVNO solutions, subscription business, data-driven strategy, AI forecasting, customer retention, behavioral insights, telco AI, marketing spend optimization, customer lifecycle management, data augmentation