Source Point

Sourcepoint, a data privacy company, was founded in 2015 by a team of experienced adtech veterans: Ben Barokas, Brian Kane, and Jeroen Seghers. Barokas, the CEO, was a former general manager at Google and the founder of Admeld, a company acquired by Google. Kane, the COO, was the former COO of LiveRail, another adtech company acquired by Facebook. This deep industry experience provided the founders with a first-hand understanding of the challenges and complexities of digital advertising and data privacy.

Sourcepoint operates in the digital marketing ecosystem, serving publishers and brands that need to comply with evolving privacy regulations. The company's business model is providing a software-as-a-service (SaaS) platform that helps businesses manage consumer consent for data collection and usage. This is a critical service for any company that operates online and collects user data, as they need to comply with regulations like the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States.

The company's main offering is its consent management platform, which provides a suite of tools to help businesses manage consumer consent and maintain compliance. The platform allows companies to customize the consent experience for their users, providing them with granular control over how their data is used. This helps businesses build trust with their users and ensure that they are complying with all relevant regulations. The platform also provides tools to help businesses optimize their revenue while still respecting user privacy. Sourcepoint's platform supports over 30 billion consumer touchpoints per month, a testament to its scalability and widespread adoption in the market.

Keywords: data privacy, consent management, compliance, digital marketing, adtech, martech, consumer privacy, revenue optimization, privacy software, regulatory compliance