Sortable

Sortable is a company that specializes in ad monetization technology and services for digital publishers. Operating in the online advertising market, Sortable provides a comprehensive suite of tools and services designed to optimize ad revenue for its clients. The company serves digital publishers who seek to maximize their advertising income through advanced technologies like header bidding and insightful analytics. Sortable's business model revolves around offering both hosted and managed services, allowing publishers to either outsource their ad operations or enhance their existing setups with Sortable's expertise. Revenue is generated through a combination of service fees and a share of the increased ad revenue that clients achieve using Sortable's solutions. The company also provides access to Google Ad Manager and server-to-server demand partners, ensuring that publishers can leverage the best available advertising opportunities. Sortable's team of Ad Ops experts handles testing, maintenance, and optimization, allowing clients to focus on their core business activities while enjoying increased revenue with less hassle.

Keywords: ad monetization, header bidding, digital publishers, ad operations, Google Ad Manager, server-to-server, ad revenue, analytics, optimization, managed services.