SoPost
Enables users to send gifts and other items to others using their social network account addresses.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Support Program | ||
| Total Funding | 000k | ||
| USD | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 20 % | 20 % | 386 % | 5 % | (41 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | - | - | - | 10 % | (8 %) | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | - | - | 7 % | (10 %) | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Dealroom estimates, Company filings or news article
Related Content
SoPost has established a significant presence in the digital product sampling space, enabling brands to execute highly targeted and data-centric campaigns. The company was founded in 2012 by Jonathan Grubin, who currently serves as the CEO. Grubin's background in email marketing and his experience running a daily deals website, where he observed the inefficiencies of traditional product sampling, directly informed SoPost's business model. This foundation led to the development of a platform designed to eliminate the waste associated with conventional sampling by ensuring products reach a relevant and engaged audience.
The core of SoPost's business revolves around its technology platform that manages online product sampling campaigns from start to finish. Brands can distribute samples through various digital channels, including social media ads, influencers, and QR codes on packaging, directing consumers to a branded sampling page. The platform verifies consumer details to prevent fraud and gathers valuable first-party data, including consumer feedback and reviews post-trial. This data capture is a key component of SoPost's value proposition, providing brands with analytics and insights to measure campaign effectiveness and inform future marketing strategies. SoPost's clientele consists of major consumer brands across beauty, fragrance, and fast-moving consumer goods (FMCG) sectors, including notable names like L'Oréal, Estée Lauder, and Procter & Gamble.
SoPost generates revenue by charging brands for the samples they manage and distribute through the platform. This pay-per-sample model provides a clear return on investment for clients. The company has demonstrated consistent growth, securing a £3 million investment from Praetura Ventures in 2021 to fuel its expansion, particularly in North America. Headquartered in Newcastle upon Tyne, with additional offices in London, New York, and Paris, SoPost has strategically positioned itself to serve a global market.
Keywords: product sampling, digital marketing, consumer data, brand engagement, marketing technology, first-party data, CPG marketing, beauty industry, lead generation, customer feedback