Sonoro
Global media company developing highly-immersive podcasts in English, Spanish and Spanglish.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
* | $3.5m Valuation: $30.0m 2.2x EV/Revenue | Series A | |
| Total Funding | 000k | ||
| USD | 2021 | 2022 | 2023 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| % growth | - | 88 % | 71 % |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Dealroom estimates
Related Content
Sonoro Media operates as a global entertainment company with a focus on producing audio content specifically for Latino audiences. Established in 2020 by co-founders Gerónimo Chala, Camila Victoriano, and Joshua Weinstein, the company aims to address the underrepresentation of Latino voices in the media landscape. The founding team brings a complementary blend of expertise; Victoriano has a background in film and television development, Weinstein is an Oscar-nominated director, and Chala has experience in content strategy and partnerships. This combination of skills from the entertainment and media industries has informed Sonoro's strategic direction since its inception.
The company's business model is multifaceted, centering on the creation of original podcast series, which it then adapts into other formats such as film and television. Sonoro develops and produces a wide range of scripted and unscripted audio content across various genres, from thriller to comedy. Revenue is generated through multiple streams, including intellectual property development and sales, brand partnerships for sponsored content, and platform distribution deals. A significant milestone for the company was securing a partnership with iHeartMedia to co-produce a slate of podcasts, enhancing its reach to the U.S. Latino audience. Sonoro serves a diverse clientele that includes content creators, established media companies looking for new intellectual property, and brands aiming to connect with the Latino demographic.
Sonoro's primary offering is its portfolio of podcast series, which are available in both English and Spanish. These productions often feature well-known Latino talent to attract a broad audience. The company's strategy involves building franchises from its audio content, creating a pipeline of stories and characters that can be leveraged across different media platforms. This approach allows Sonoro to capitalize on the growing demand for diverse content in the global entertainment market while maintaining a focus on culturally relevant storytelling for its target audience.
Keywords: audio content, Latino media, podcast production, intellectual property, content development, media entertainment, brand partnerships, content adaptation, franchise building, multicultural content