Sonoma

Sonoma Market is a Latin American B2C marketplace focused on high-quality and specialty food and beverages. The platform connects producers, importers, distributors, and specialty stores with consumers, functioning as an online emporium. It provides the digital infrastructure for a growing market of customers seeking healthier and more conscientious food options.

The business model is centered on being the primary online marketplace for this niche in Latin America. It offers a wide range of products, with a notable emphasis on wines, but also includes items like spirits, pasta, olive oils, and cured meats. In 2020, Sonoma Market delivered approximately 500,000 products, with an average ticket price of around R$60. The company provides fulfillment services for its sellers and offers express delivery options, such as 120-minute delivery in the greater São Paulo area.

The company is backed by investors including Goodwater Capital and First Check Ventures. The founders and executives of companies like Go-Jek, Merama, 99, Gaia, and Credijusto have also invested, indicating strong support from established figures in the Latin American tech and business landscape.

Keywords: specialty food marketplace, Latin America e-commerce, gourmet food online, wine marketplace, beverage marketplace, B2C food platform, artisanal products, food and beverage economy, online grocery, premium food delivery, specialty beverages, South America food tech, online emporium, quality food products, curated food selection, food distribution platform, digital food infrastructure, specialty importers