
sonetik ag
Your pharmacist helps with hearing problems.
Date | Investors | Amount | Round |
---|---|---|---|
* | N/A | Series A | |
Total Funding | 000k |
USD | 2022 |
---|---|
Revenues | 0000 |
EBITDA | 0000 |
Profit | 0000 |
EV | 0000 |
EV / revenue | 00.0x |
EV / EBITDA | 00.0x |
R&D budget | 0000 |
Source: Dealroom estimates
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Sonetik AG, a Swiss-based company established in 2007, is a manufacturer of audiometers and hearing aids designed to provide accessible and affordable solutions for individuals with age-related hearing loss. The company was founded by Christian Stromsted, who previously worked in the luxury hearing aid sector and aimed to create a business model that counters the traditionally high costs and complexities associated with hearing care. His background in the industry informed Sonetik's approach to streamline the process of obtaining a hearing aid.
The company operates on a distinct business-to-business-to-consumer (B2B2C) model, distributing its products through a network of partners including pharmacies, drug stores, and general practitioners. This strategy is intended to reach the target demographic of individuals aged 60 to 80 in familiar and accessible locations. Revenue is generated from the sale of its hearing aid products and related accessories to these distribution partners. Key partnerships have been instrumental in its expansion, such as the collaboration with LloydsPharmacy in the United Kingdom, which significantly grew its market presence there.
Sonetik's core product offering revolves around pre-programmed hearing aids that address the most common types of age-related hearing loss. This approach simplifies the fitting process, allowing a customer to receive a hearing test and a suitable hearing aid in under an hour. The process involves a fully automated hearing test to determine if the customer's hearing loss profile matches one of Sonetik's pre-defined settings. If a match is found, the hearing aid can be provided for trial or purchase immediately. Their product line includes in-the-ear models like the 'GOhear-in' and behind-the-ear models such as the 'GOhear', which became a bestseller in Switzerland. These devices are designed to be high-quality yet significantly more affordable than traditionally dispensed hearing aids.
Keywords: hearing aid manufacturer, audiology, medical devices, age-related hearing loss, B2B2C, healthcare distribution, pharmacy channel, pre-programmed hearing aids, affordable healthcare, hearing test solutions, Christian Stromsted, Swiss medtech, LloydsPharmacy partnership, GOhear, hearing care accessibility, European market, direct-to-consumer healthcare, audiometers, hearing solutions, ENT devices