Sona

Sona is a workforce management platform specifically designed for businesses with frontline employees, a segment that constitutes 80% of the global workforce. The company primarily targets sectors such as hospitality (specifically hotel groups), retail, and logistics, offering a software solution to streamline operations for this demographic.

The platform provides a suite of tools accessible via a mobile app, which includes features for scheduling, time and attendance tracking, payroll, and communication. A key component of their offering is the integration of Agentic AI, which provides managers with AI-powered insights and custom reporting to analyze workforce performance and identify location-specific trends. This technology aims to automate administrative tasks, allowing managers to focus on team leadership and operational efficiency.

Sona's business model is based on providing its software as a service (SaaS). The company has demonstrated significant growth, underscored by a $27.5 million Series A funding round. This capital is intended to support further development of their AI capabilities and expand their market reach. The platform is designed to replace outdated systems like spreadsheets and legacy software, offering a more integrated and user-friendly experience for both managers and employees.

Keywords: workforce management, frontline employees, agentic AI, HR software, scheduling software, time and attendance, payroll software, hospitality technology, retail technology, logistics technology