Some Spider Studios

Some Spider Studios is a media company that develops and manages a portfolio of digital brands aimed at parents. The company was founded in 2014 by Vinit Bharara, who previously co-founded Diapers.com with Marc Lore, and is headquartered in New York City. The venture came about after Bharara and Lore sold their previous company, Quidsi (the parent of Diapers.com), to Amazon for $550 million in 2010. Seeing an opportunity in the digital media space for parenting content, Bharara launched Some Spider Studios with the goal of creating supportive and authentic communities for mothers and fathers.

The company's primary assets include Scary Mommy, a prominent online destination for mothers, The Dad, and Fatherly, a digital lifestyle guide for fathers. These brands offer a wide range of content, including articles, videos, and social media engagement, covering various aspects of parenthood. The business model is centered on advertising and branded content, leveraging its large and engaged audience to partner with brands seeking to reach the parent demographic. In 2021, Some Spider Studios was acquired by Bustle Digital Group (BDG), a move that consolidated several major digital media properties under one roof and expanded BDG's reach into the parenting vertical.

Keywords: digital media, parenting content, content creation, online communities, branded content, advertising, media acquisition, Scary Mommy, Fatherly, The Dad