Solidcore

Solidcore

High-intensity, low-impact resistance training classes targeting core muscles with slow, purposeful movements.

HQ location
Washington DC, United States
Launch date
Enterprise value
$650m
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$325m

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Total Funding000k
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Solidcore is a fitness startup that offers high-intensity, low-impact resistance training workouts. The company provides 50-minute classes that focus on slow, purposeful movements designed to target the core muscles. These workouts are structured to be both challenging and safe, minimizing the risk of injury while maximizing muscle engagement.

Solidcore primarily serves fitness enthusiasts who are looking for an effective and efficient workout. The company operates in the health and wellness market, which has seen significant growth, especially in the wake of the COVID-19 pandemic. This market includes both in-studio and at-home fitness solutions, catering to a wide range of clients from beginners to advanced athletes.

The business model of Solidcore revolves around offering classes both in physical studios and through online platforms. Clients can book classes individually or purchase memberships that provide access to multiple sessions. The company also offers corporate team packages and gift cards, making it a versatile option for both individual and corporate clients. Additionally, Solidcore has a referral program where clients can earn free classes by referring new members.

Solidcore generates revenue through class bookings, memberships, and corporate packages. The company also sells fitness-related merchandise and equipment, adding another stream of income. By offering a variety of pricing options and packages, Solidcore aims to make its services accessible to a broad audience while ensuring a steady flow of revenue.

In summary, Solidcore is a dynamic player in the fitness industry, offering specialized resistance training workouts that cater to a diverse clientele. The company’s flexible business model and multiple revenue streams position it well for sustained growth.

Keywords: fitness, resistance training, high-intensity, low-impact, core workout, memberships, corporate packages, referral program, health market, wellness.

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