SoleSearch

SoleSearch is an Indian e-commerce platform specializing in the resale of limited-edition sneakers, streetwear, and collectibles. Founded in 2020 by Param Minhas and Prabal Baghla, the company originated as a community network for trading sneakers and has since evolved into a comprehensive marketplace for street-culture enthusiasts. Minhas, who serves as the CEO, had prior experience with startups, while Baghla was a law graduate. They were later joined by actor and media personality Rannvijay Singha as a co-founder and advisor.

The business operates on a B2C and B2B2C model, connecting buyers and sellers of high-demand fashion items. Its platform allows users to bid on, purchase, and sell verified and authenticated products. The primary revenue stream for these peer-to-peer transactions comes from taking a commission, which ranges from 10% to 50% depending on the product. The business targets the growing Indian streetwear market, which was valued at $2.6 billion in 2022. In May 2023, SoleSearch raised ₹6 crore (approximately $795K) in a seed funding round from investors including Venture Catalysts, Anthill Ventures, and Cornerstone Sports LLP. This capital was intended to facilitate an omni-channel expansion, including the launch of a mobile application and the opening of physical stores in cities like Mumbai and Hyderabad. However, the company has also faced public criticism from customers regarding unfulfilled orders and a lack of communication, with numerous complaints appearing on social media and forums.

Keywords: sneaker resale, streetwear marketplace, e-commerce, limited edition sneakers, collectibles, Indian fashion, authenticated apparel, online marketplace, street culture, peer-to-peer fashion, SoleSearch, Param Minhas, Prabal Baghla, Rannvijay Singha, sneakerhead community, fashion resale, authenticated goods, hypebeast fashion, Indian streetwear, online bidding platform