Soi Media

Soi Media is a content studio specializing in the creation and production of original webtoon intellectual property (IP), with a primary focus on female-oriented genres for a global audience. Founded in 2018 by CEO Heo Se-hyeon, the company develops content targeting markets in Japan, North America, and China.

The company's business model centers on producing its own IP and then expanding it into various forms of media, including web novels, video content, and creator development, presenting a vision for 'webtoons as culture'. Soi Media’s revenue is generated through the licensing and distribution of its webtoon IPs to global platforms. A key aspect of its strategy involves recruiting experienced webtoon artists with significant portfolios to act as directors, who then lead the planning and execution of new IP projects. This approach combines proven creative talent with a structured production system to create high-quality content.

Soi Media has achieved notable successes, with titles like "The 101st Confession" reaching the number one rank on KakaoPage in Korea and subsequently on Japan's Piccoma platform. The company has secured significant funding to accelerate its growth, completing a Series A round of ₩3 billion from investors including F&F Partners and SmartStudy Ventures. In August 2025, it attracted further investment from Hyundai Technology Investment and others to speed up its global market expansion.

Keywords: webtoon IP, content studio, female-oriented content, global webtoons, Korean webtoon, romance fantasy, intellectual property, digital comics, content production, Soi Media, Heo Se-hyeon, web novel adaptation, digital content, content licensing, North America market, Japan market, Chinese market, Piccoma, KakaoPage.