SoftNet Systems

In 1994, while still a Computer Science student at San Jose State University, Kush Hathi saw an opportunity. He wasn't just thinking about graduating; he was building the foundation for a business. With his co-founder, Tehnaz Hathi, he launched SoftNet Solutions. Their initial playbook was rooted in a classic Silicon Valley model: leverage deep technical experience to solve complex IT problems for other businesses. SoftNet established itself as a Value-Added Reseller, or VAR. The model is straightforward: instead of just selling hardware, a VAR bundles products from major manufacturers with its own services like integration, consulting, and support to create a complete solution. SoftNet became the crucial layer between technology giants like Dell and HPE and the enterprise customers who needed to deploy that technology effectively. They specialized in the complex world of data center infrastructure and IT management, becoming a trusted integrator for companies. Unlike many startups of its era that chased venture capital and rapid, explosive growth, SoftNet's journey has been one of steady, consistent execution. For over three decades, the company has focused on building long-term partnerships and deep expertise. This strategy allowed them to navigate multiple technology cycles, growing into a durable and respected IT solutions integrator without a major acquisition or IPO event, proving that sustained expertise can be a powerful growth model in its own right.