SoftGen

SoftGen Labs Inc. operates as a no-code, AI-powered platform that enables users to build full-stack web applications using natural language descriptions. The company primarily serves entrepreneurs, developers, and small business owners who want to rapidly prototype and launch software without extensive coding knowledge. The business generates revenue through tiered monthly subscription plans, which offer varying levels of 'tokens' for the AI developer assistant, along with features like a full-stack web app builder and version history. Higher-priced plans include additional benefits such as priority support and access to VIP events.

Originally founded under the name Softplan, the company was established by Marko, a young founder who had previously built multiple startups before finishing high school. One source mentions an Abhishek Pathak as the founder of a "Softgen Technologies," though the context suggests this may be a different entity. In late 2024, after gaining initial traction, Domenico Gagliardi joined Marko, and together they grew the bootstrapped startup from approximately $20k ARR to $500k ARR in about four months. In early 2025, SoftGen AI was acquired by Arising Ventures, with the founders moving on to a new AI venture.

The platform's core service is an AI agent, named Cascade, that interprets user instructions to generate production-ready code. Users describe their project, and the AI asks clarifying questions to create a development plan, handling both frontend and backend development. The system integrates a suite of modern technologies, using Next.js for the application foundation and Firebase for backend services like authentication, databases, and file storage. It also facilitates integrations with payment processors like Stripe and Lemon Squeezy, email services, and UI component libraries, offering features such as SEO optimization, real-time database synchronization, and the ability to export code to GitHub for further customization.

Keywords: AI web app builder, no-code development, full-stack generator, software development automation, natural language programming, AI code generation, application prototyping, Firebase integration, Next.js boilerplate, startup software, rapid application development, AI development assistant, automated code generation, visual development, text-to-app, software prototyping tool, subscription software model, entrepreneur tools, AI agent development, serverless app builder, custom web applications