Softbinator

Softbinator Technologies SA (BVB: CODE) is a Romanian software development company that has transitioned from a community of engineers established in 2011 to a publicly traded entity on the Bucharest Stock Exchange's AeRO market. The company was founded by Daniel Ilinca, who initially teamed up with Radu Amarie to create a platform for matching developers with company needs. Their journey began with organizing community events, which evolved into the Softbinator Foundation, a non-profit dedicated to elevating Romania's IT community. In 2017, the for-profit entity, Softbinator Technologies, was officially founded by Ilinca. A significant milestone was achieved in 2021 when the company went public, raising RON 6 million (EUR 1.2 million) through an oversubscribed private placement to fund international expansion and acquisitions.

The firm operates as a full-stack product development partner, offering a comprehensive suite of services including product design (UI/UX), bespoke software development, AI/ML development, and product marketing. Softbinator serves a global clientele, including startups, unicorns, and Fortune 500 companies like Google, Meta, and UiPath, with a primary focus on the US market, which accounts for over 90% of its customers. Its business model is centered on building dedicated, product-minded teams that deliver end-to-end solutions in sectors such as FinTech, EdTech, Healthcare, IoT, and AI. Revenue is generated through providing these specialized software development services and team augmentation. The company has pursued a vertical merger and acquisition strategy, integrating companies like WiseUp (software development), Ixperi (product design), Digital Tailors (product marketing), and [e-spres-oh] (software development) to provide all product development services under one roof.

Key figures in the company's trajectory include Daniel Ilinca, the founder who now leads US sales operations, and Andrei Pitis, an influential tech entrepreneur and investor who joined as Chairman of the Board. Pitis, known for founding Vector Watch (acquired by Fitbit) and Simple Capital, brought significant strategic guidance. Marius Baisan serves as CTO, bringing expertise in DevOps, AI, and Blockchain. In March 2025, Gabriela Mechea, an executive with over two decades of tech experience, was appointed CEO to lead the company's next growth phase. This leadership structure underscores a strategic push for global expansion, particularly in the competitive US tech landscape.

Keywords: software development, product development, Bucharest Stock Exchange, CODE ticker, team augmentation, custom software, R&D services, Agile development, IT consulting, US market expansion, mergers and acquisitions, FinTech solutions, Healthcare technology, EdTech software, AI development, ML solutions, DevOps, Blockchain services, full-stack development, UI/UX design, product marketing, Daniel Ilinca, Andrei Pitis, Gabriela Mechea, public IT company, Romanian tech, nearshore development, software engineering, global delivery, Fortune 500 clients, tech innovation hub