SocialTalk
All-in-one influencer marketing platform that helps businesses of any size discover influencers, manage campaigns, track performance, and access real-time insights.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | €770k | Seed | |
| Total Funding | 000k | ||
| EUR | 2022 | 2023 | 2024 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| % growth | - | 125 % | 79 % |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| % profit margin | (759 %) | (226 %) | 7 % |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Based in Lisbon, Portugal, SocialTalk operates an influencer marketing platform designed to serve businesses of all sizes. The company was founded in 2021 by Francisco Ascensão, who serves as CEO, and Tiago Oliveira, the CTO, who leveraged their prior experience in the influencer marketing sector to create the venture. Ascensão's journey in the field began approximately 15 years ago, initially on the agency side and later focusing on the technological aspects of influencer marketing, which led to the creation of SocialTalk.
The company's core business revolves around a Software-as-a-Service (SaaS) model, providing a centralized, cloud-based platform that streamlines influencer marketing activities. Revenue is generated through monthly and annual subscription plans, with tiered pricing based on the number of users and managed profiles. The platform targets a global market, including brands, marketing agencies, and small to medium-sized businesses, aiming to make influencer marketing more accessible and efficient. Notable clients have included Renault, Garnier, Nestle, and ZARA.
SocialTalk's platform offers a comprehensive suite of tools to manage the entire influencer campaign lifecycle. Its AI-powered discovery tool allows users to search a database of over 100 million influencers, using lookalike matching to find profiles that align with a brand's target audience, topics, and size. The service provides detailed analytics, including audience demographics, credibility scores to detect bots, and true reach metrics. Campaign management features permit automated content tracking across Instagram, TikTok, and YouTube, along with performance analysis using key metrics like CPM, CPE, and ROI. The platform also functions as an influencer relationship management (IRM) system, enabling users to import their own influencer lists, communicate via integrated email and WhatsApp tools, and generate automated reports.
A significant milestone for SocialTalk was securing approximately €770,000 ($766K) in a seed funding round in August 2022, led by Insight Venture. This capital was intended to fuel team growth in technology and sales, and to support international expansion into European, Latin American, and US markets.
Keywords: influencer marketing, SaaS, marketing technology, AdTech, influencer discovery, campaign management, creator economy, influencer relationship management, social media analytics, digital marketing, AI in marketing, audience analysis, performance tracking, martech, Lisbon startup, Francisco Ascensão, Tiago Oliveira, influencer database, ROI measurement, content tracking, competitor analysis