Socialswag

Socialswag, founded in 2020 by a team including Bollywood actor Akshay Kumar, actor-producer Rana Daggubati, tennis player Mahesh Bhupathi, and former tennis player and sports agent Mustafa Ghouse, is an educational technology platform with a focus on celebrity and influencer-led learning.

The company was established to provide a platform where users can connect with and learn from inspirational individuals across various fields. The founders' extensive backgrounds in the entertainment and sports industries provide a unique network of celebrities and experts to feature on the platform.

Socialswag operates on a subscription-based model, offering users access to a variety of courses and content. The platform serves as a marketplace for knowledge, enabling consumers to engage in personal interactions and learn directly from celebrities, influencers, and bloggers. Its core offering is a mobile application that provides a one-stop destination for learning diverse subjects anytime and anywhere. The platform's unique selling proposition is the direct access it offers to well-known personalities, allowing for a more engaging and aspirational learning experience compared to traditional e-learning platforms. In 2021, the company secured close to $1 million in a seed funding round to fuel its growth.

Keywords: Ed-Tech, fan engagement, celebrity learning, online courses, influencer marketing, skill development, personal interaction, subscription model, mobile learning, content platform