Socialmood
Strategic and creative digital marketing agency.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Acquisition | |
| Total Funding | 000k | ||
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Socialmood is a creative digital marketing agency headquartered in Madrid, Spain, specializing in brand strategy, integrated campaigns, and content. Founded in 2008 by Lucas García, the company has established itself through a focus on strategic creativity aimed at authenticity and differentiation. This approach has attracted notable clients such as Barceló and Inditex. The agency offers a range of services including social media management, branding, content creation, and search engine optimization.
The company operates with a "lifestyle business approach," carefully selecting clients to maintain a mid-sized team of around 30 employees, which allows it to preserve a high degree of creative autonomy. This strategy has enabled steady, controlled growth, prioritizing service quality and cultural consistency. Over the years, Socialmood has experienced several shifts in its ownership structure. It was acquired by Infinity Media in 2018 and later by VIKO, a Digital Business Factory, in June 2025. The most recent acquisition by VIKO is part of VIKO's inorganic growth strategy to enhance its creative capabilities. Following the acquisition, Socialmood continues to operate with its own brand and leadership, integrating its expertise in brand narrative and creative conceptualization into the broader VIKO ecosystem.
The business model is centered on providing bespoke marketing solutions to clients. By acting as a strategic partner, Socialmood develops and executes campaigns designed to build brand identity and engage audiences effectively. The founder, Lucas García, emphasized that joining VIKO allows the agency to grow and add new capabilities while maintaining its core essence of being different and authentic.
Keywords: creative agency, digital marketing, brand strategy, content marketing, social media, integrated campaigns, advertising services, branding, SEO, strategic creativity, content creation, digital campaigns, brand narrative, marketing agency, corporate branding, online advertising, marketing strategy, brand differentiation, content services, digital advertising