SocialExpress

Founded in 2010 by the parents of autistic twins, The Language Express, Inc., operating as Social Express, is an educational technology company headquartered in Encinitas, California. The company's creation was directly inspired by the founders' personal journey to support children with social-emotional deficits. Marc Zimmerman serves as the CEO, aiming to provide tools that help individuals lead more productive and fulfilling lives.

Social Express provides a suite of software designed for children and young adults who face social learning challenges, including those with Autism Spectrum Disorder (ASD), ADHD, and related disorders. The firm's primary clients are K-12 schools, special education programs, teachers, and parents. The business operates on a subscription model, offering access to its web-based programs to families, professionals, and entire school districts.

The flagship product, also named The Social Express, is an animated, interactive curriculum that uses video modeling to teach social skills. It presents users with various real-life social scenarios and allows them to explore different outcomes, thereby learning how to manage social situations effectively. Key areas of focus include identifying feelings, understanding non-verbal cues, starting conversations, and resolving conflicts. The platform is supplemented with lesson plans, progress tracking, and printable materials to reinforce learning. In addition to its core product, the company offers "Cool School," which tackles the issue of bullying, and "Teen Career Path," a career exploration program that provides virtual job shadowing.

Keywords: EdTech, social-emotional learning, SEL, special education, autism education, social skills software, video modeling, K-12 education, learning management system, career exploration, virtual job shadowing, educational software, life skills, social cognition, child development, ADHD tools, Asperger's support, anti-bullying programs, interactive curriculum, The Language Express