SocialCrunch

SocialCrunch, founded in 2012, operated as a data analytics firm specializing in extracting consumer sentiment and behavioral data through engaging online quizzes. The company's core product was a social data mining platform designed to help brands and publishers understand and connect with their audiences on a deeper level. By deploying quizzes that captured user data, SocialCrunch provided its clients with valuable insights to inform their business and marketing strategies. This approach allowed publishers and brands to unlock data trends that could drive their commercial objectives forward.

The firm's business model centered on providing this data-driven service to a client base of publishers and brands. Its platform functioned as a business-to-business application software, enabling these clients to create and distribute quizzes to gather first-party data directly from consumers. In July 2013, SocialCrunch secured $118,000 in funding through an accelerator/incubator program, which supported its early-stage development. The company attracted investments from several venture capital firms, including Cedar Street Ventures, G2T3V, Techstars, and Tribal Ventures.

After operating for approximately three years, SocialCrunch was acquired by Tastebuds on January 20, 2015. The acquisition marked the conclusion of the company's journey as a venture-backed startup, transitioning it into a merged entity. At the time of the acquisition, the company was based in Chicago, Illinois.

Keywords: consumer sentiment analysis, social data mining, online quizzes, audience engagement, brand insights, publisher tools, data analytics, consumer behavior data, first-party data collection, market research quizzes, venture capital, Techstars, digital marketing intelligence, customer insights platform, audience analytics, behavioral targeting, interactive content marketing, social media analytics, ad targeting, consumer data platform