SocialClimb

SocialClimb offers a specialized, HIPAA-compliant marketing platform for the healthcare sector, born from its founder's personal patient journey. The company was founded in 2016 by CEO Ty Allen. This venture marks his fourth successful business in the marketing and technology space. The inspiration for SocialClimb came after Allen experienced a severe spinal cord injury in 2014, which required a lengthy recovery. During this time, he and his wife struggled to find adequate online information to make informed decisions about surgeons and facilities, revealing a significant gap in healthcare marketing. This firsthand frustration motivated Allen, a veteran of several software startups, to create a platform that connects doctors with the patients who need them.

The firm serves a diverse client base, including individual medical practices, hospital groups, PE-funded practices, and Federally Qualified Health Centers (FQHCs). Its business model is centered on providing a suite of software tools that help healthcare providers enhance their online presence and attract their ideal patients. A core function of the platform is reputation management, which automates the process of gathering and managing patient reviews to improve online visibility. It also employs predictive data analytics for targeted patient acquisition, allowing practices to focus on high-value patients based on criteria like insurance type or specific health needs. This patient-targeting feature was developed in response to direct feedback from physician clients. The platform integrates with a practice's existing systems to provide detailed analytics and track marketing return on investment.

The service is a comprehensive healthcare marketing platform designed to manage and improve a provider's digital footprint. Key features include tools for reputation management, local search engine optimization (SEO), and targeted digital advertising. The platform facilitates the collection and analysis of various patient surveys, such as Patient-Reported Outcomes (PROs) and Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS). A significant differentiator is its ability to turn positive patient feedback into marketing assets, building trust and transparency. In September 2024, SocialClimb was acquired by RLDatix, a global provider of connected healthcare operations software. This acquisition aims to integrate SocialClimb's patient experience and reputation data with RLDatix's broader suite of healthcare operations tools, providing a more holistic view of provider performance and patient care.

Keywords: healthcare marketing, patient acquisition, reputation management, predictive patient targeting, local SEO for doctors, HIPAA-compliant marketing, patient feedback analytics, HCAHPS surveys, patient-reported outcomes, physician marketing, medical practice growth, healthcare digital advertising, patient engagement platform, online visibility for providers, RLDatix, Ty Allen