Socialbomb
We make apps & platforms for the world's most innovative brands..
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Socialbomb, founded in 2008 by Adam Simon and Scott Varland, operated as a creative technology studio focused on developing interactive experiences connecting brands with consumers. The company's genesis can be traced back to a hardware project by Simon called "Social Bomb," which gamified social interactions using custom-built devices with ZigBee radios for proximity tracking. This project, which layered game mechanics onto real-life social dynamics, gained attention and evolved into the formal company.
As a business, Socialbomb functioned as a digital agency, creating mobile campaigns and brand experiences for a notable client roster that included HBO, Red Bull, MTV, and BBC America. The firm's work centered on building cutting-edge interactive products and campaigns that aimed to link people with content and brands. The company secured funding from investors such as First Round Capital and Rose Tech Ventures, and its work earned accolades, including winning the NYU Stern Business Plan Competition.
On May 28, 2013, the digital media and lifestyle platform Refinery29 announced its acquisition of Socialbomb. The move was a strategic play by Refinery29 to accelerate its mobile and social initiatives by integrating Socialbomb's expertise. Following the acquisition, the Socialbomb executive team, including co-founders Simon and Varland, assumed senior leadership roles in product and technology at Refinery29.
Keywords: creative technology studio, digital agency, mobile campaigns, brand experiences, interactive experiences, social gaming, proximity tracking, mobile development, brand strategy, digital marketing, user engagement, First Round Capital, Refinery29 acquisition, Adam Simon, Scott Varland, HBO, Red Bull, MTV