SocialBoat
SocialBoat is the future of fitness studios.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor investor investor investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
SocialBoat, founded in December 2021 by the entrepreneurial trio Swapnil Vats, Rahul Jain, and Ajitesh Kaicker, emerged from a personal fitness challenge among its founders. Vats, a mechanical engineering graduate and serial entrepreneur, previously founded the travel-tech platform Holidaying and the recruiting platform Valonia, experiences that honed his understanding of data-driven user engagement.
The company operates in the femtech and wellness market, targeting the specific health and fitness needs of women in India. Its core offering is a mobile application that delivers personalized and affordable fitness and health programs. These programs are tailored to address women-centric health goals, including managing PCOS, postpartum recovery, and general fitness. The platform gamifies the fitness journey, presenting users with daily nutrition and workout tasks. Completing these tasks allows users to earn points, unlock new levels, and win prizes, which fosters a sense of community and consistent engagement.
SocialBoat's revenue model was structured around a combination of direct-to-consumer (B2C) and business-to-business-to-consumer (B2B2C) streams, utilizing both freemium and subscription-based access to its programs. Before its acquisition, the platform had demonstrated early traction, attracting over 5,000 users across 850 communities. A significant milestone in its journey was securing $200,000 in an angel funding round on January 18, 2023, with Plan B Capital as the lead investor. This capital was intended to enhance the technology platform and expand its network of health coaches. The company's trajectory culminated in its acquisition by Noise on May 22, 2024, marking a strategic exit.
Keywords: women's health, femtech, fitness app, personalized fitness, PCOS management, postpartum care, digital health, mobile fitness, gamified fitness, health-tech, wellness app, subscription fitness, online coaching, community fitness, nutrition app, direct-to-consumer, B2C health, Indian startup, Noise acquisition, Swapnil Vats