Social Tables

Social Tables, now operating as Cvent Event Diagramming, provides a cloud-based, collaborative event design and management platform. The company was established in 2011 by Dan Berger and Matthew Tendler in Washington, D.C. Berger, an American-Israeli entrepreneur with an MBA from Georgetown University, founded the company with the goal of simplifying the event planning process. His background prior to Social Tables included roles in management consulting, working for a Member of Congress, and running a web design agency.

The firm operates on a software-as-a-service (SaaS) model, generating revenue through subscriptions to its platform. It caters to a wide range of clients, from event planners and caterers to large hospitality groups and corporations like Hyatt Hotels, Goldman Sachs, and Forbes. The platform is designed to facilitate seamless collaboration between event planners and venues. Core functionalities include tools for creating to-scale 2D and 3D event diagrams, visual seating chart management, guest list importation, and real-time collaboration features. Venues can utilize the software to showcase their spaces with interactive floor plans and photo-realistic 3D renderings to help increase group sales.

A significant milestone in the company's history was its acquisition by Cvent in October 2018 for a reported $100 million. Prior to the acquisition, Social Tables had successfully raised $27 million in funding from investors including Bessemer Venture Partners and QuestMark Partners. At the time of the sale, the company had achieved $20 million in bookings, employed 120 people, and served over 6,000 customers. The integration with Cvent aimed to combine Social Tables' diagramming strengths with Cvent's comprehensive event management and venue sourcing network, enhancing the overall service offering for both planners and venues. Following the acquisition, Dan Berger remained as general manager before departing in November 2019 to pursue other entrepreneurial ventures.

Keywords: event diagramming, event planning software, hospitality technology, venue management, seating chart software, 3D event design, collaborative event platform, meeting planning, group sales, guest list management, floor plan software, event layout tool, Cvent, hotel sales software, meeting space visualization, event collaboration, attendee management, SaaS, event services, hospitality CRM