Social Seeder

Social Seeder is a platform designed to enhance internal communication and foster employee advocacy within companies. It operates in the employee engagement and employer branding market, targeting businesses that aim to leverage their workforce as brand ambassadors. The business model revolves around a subscription-based service where companies pay for access to the platform and its features. Social Seeder makes money by offering various tiers of service, providing tools and analytics to help companies measure and improve their employee advocacy programs. The platform allows employees to share company content on their personal social media channels, thereby increasing the company's reach and engagement without the need for traditional advertising. This approach is particularly effective as it leverages the trust and authenticity of employee networks. Social Seeder's clients range from small businesses to large enterprises across various industries, all seeking to improve their internal communication and brand advocacy. The platform's evolution has seen it transition from a one-way communication tool to a bi-directional platform that encourages interaction and feedback from employees. This shift has made it an essential tool for HR teams looking to enhance their strategic insight and methodology.

Keywords: employee advocacy, internal communication, brand engagement, ambassadorship, subscription-based, analytics, social media, HR tool, employer branding, bi-directional platform.