Social Media Interactive - Body Change
A healthy, life-changing, online, weight loss and fitness program for everyone.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| EUR | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Related Content
Social Media Interactive GmbH operates as the company behind the popular online fitness and nutrition program, BodyChange. The venture was initiated in 2012 by Fredrik Harkort, who leveraged his background in TV production to form a strategic partnership with celebrity choreographer Detlef Soost. Soost, having personally lost over 20 kilograms, became the face and a key testimonial for the program, which was initially launched as "10 Weeks Body Change" and marketed with the tagline "I make you sexy".
The business model centers on selling online coaching programs directly to consumers. These programs, such as "I make you sexy" and "myShake," are accessible via the internet, providing customers with flexibility. Revenue is generated through one-time payments for program access, with options for different durations, such as a 10-week sprint or a 15-month coaching plan. The company also offers supplementary products like protein shakes that can be purchased online.
BodyChange's core offering is a digital weight-loss coaching service that combines a specific nutritional plan with fitness workouts. The nutritional aspect emphasizes a protein-rich diet, with over 300 recipes provided to users. A distinctive feature is the weekly "load day," where participants are permitted to eat whatever they desire, a strategy designed to improve adherence. The fitness component consists of 20-minute workout videos led by Detlef Soost, intended to be performed twice a week. The company also provides variations of its main program, such as "myShake," which focuses solely on the nutritional component without the workout sessions, and has utilized other celebrities like Daniela Katzenberger for promotion. A strong community aspect is fostered through online platforms where participants can track their progress and interact.
Keywords: Social Media Interactive, BodyChange, Detlef Soost, Fredrik Harkort, online fitness program, weight-loss coaching, digital nutrition plan, I make you sexy, 10 Weeks Body Change, myShake, celebrity testimonial, e-learning fitness, home workout, protein-rich diet, online community, subscription fitness, health and wellness, digital coaching, German startup, celebrity fitness