Social Bread

Social Bread is an Indonesian digital marketing marketplace that connects small and medium-sized enterprises (SMEs) with content creators to enhance their social media presence. The company was co-founded in 2020 by former YouTuber Edho Zell (CEO), along with Lydia Susanti (COO), Ester Jeanette (CMO), and Messiah Richardo (CTO). The founders' shared background in digital marketing revealed the struggle of many SMEs to leverage social media due to limited resources and expertise.

The platform offers end-to-end solutions including social media management, content creation, live shopping, and endorsement services. Social Bread operates on a marketplace model, analyzing an SME's needs to recommend suitable content creators, platforms, and content strategies. These creator partners then manage the SME's social media accounts, allowing business owners to focus on other operations. A key feature is its live shopping service for platforms like TikTok and Shopee, designed to boost real-time customer engagement and sales. The company primarily serves local and small to medium-sized businesses in Indonesia, having worked with over 1500 brands.

In April 2023, Social Bread officially launched after securing US$400,000 in a seed funding round led by East Ventures, with participation from Living Lab Ventures. This capital was aimed at developing its technology platform, particularly its live shopping experience, with the goal of significantly scaling merchant sales. By late 2023, the platform had supported over 500 SMEs and managed a network of more than 5,000 registered content creators.

Keywords: digital marketing marketplace, content creator platform, SME social media, Indonesian startups, live shopping service, influencer marketing, creator economy, social commerce, Edho Zell, East Ventures portfolio, local brand empowerment, digital endorsement, TikTok Shop Partner