Sobu
Performance-based affiliate platform that combines referral marketing with social media.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | N/A | Early VC | |
| Total Funding | 000k | ||
| EUR | 2015 | 2016 | 2017 | 2018 |
|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 1 % | (8 %) | 4 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Sobu AG, founded in 2016 following a spin-off from Swiss Post, operates as a digital strategy acceleration firm. The company's inception was driven by Roberto D'Elia, who now serves as the CEO and Founder. With a background in business administration and brand management at Heineken, D'Elia developed the concept for Sobu while serving as Head of Agency Consulting at Swiss Post. His 25 years of marketing experience underpin the company's strategic direction, business development, and financial oversight.
The firm specializes in converting early-stage concepts into market-ready digital platforms, aiming to launch disruptive software in under six months. Sobu's business model centers on acting as an external innovator for companies, allowing them to test new digital ideas or outsource their innovation projects. They provide a comprehensive suite of services including design sprints, rapid prototyping, user experience (UX) design, and agile project management to validate and develop products. Revenue is generated by accelerating these digital innovation projects and developing high-quality, market-ready software for their clients.
Sobu serves companies looking to navigate internal technology leaps and reduce the risks associated with new product development. The firm leverages its expertise in scalable software engineering and artificial intelligence, particularly in areas like Computer Vision and Natural Language Processing, to build robust solutions. A key part of their methodology is the development of a Minimum Viable Product (MVP) to gather customer feedback quickly, enabling an iterative improvement process. This approach allows businesses to enhance user engagement and shorten their time-to-market for new technology-driven business models.
Keywords: digital strategy acceleration, software development, innovation outsourcing, market-ready platforms, design sprints, rapid prototyping, agile project management, user experience design, Minimum Viable Product, disruptive software, technology consulting, artificial intelligence development, computer vision, natural language processing, digital transformation, referral marketing tools, project management, IT consulting, marketing tech, cloud tech