Sobrynth

Sobrynth operates as a specialized provider of substance use disorder (SUD) assistance, targeting its services to employers to support their employees and their families. Founded in 2024 and headquartered in Afton, MN, the company addresses the significant, yet often overlooked, issue of substance use in the workplace. The business model is centered on offering 24/7 care navigation and coaching support, connecting individuals with peer recovery specialists. This approach helps employees who are dealing with immediate SUD needs or are simply sober-curious to navigate their personal recovery journey.

The company was co-founded by Marin Nelson (CEO) and Ingrid Lindberg. Nelson's motivation to start Sobrynth stemmed from her own long-term recovery journey, which will mark 20 years of sobriety in May 2025, and her experience as a sober individual in the corporate world. With over 15 years in enterprise software sales at companies like Salesforce, she identified a critical gap in employee benefits for SUD support. A key moment for Nelson was the creation of Soberforce, a Salesforce employee resource group for sobriety and allyship, which quickly grew to 500 members and highlighted the need for structured support. Co-founder Ingrid Lindberg brings 25 years of experience in brand, marketing, and product development, with a focus on consumerizing healthcare from her time as Chief Experience Officer at Cigna and Prime. The founding team also includes COO Hallie Corbett, who has a decade of experience in healthcare operations, and CTO Josh Schmidt, a 20-year veteran in health and education technology.

Sobrynth's core service provides a confidential platform for employees to access coaching and resources from peer specialists who have lived experience with recovery, though they do not offer medical advice. Acknowledging that returning to work is a vital part of recovery, the company also equips employers with a framework for creating a world-class sober Employee Resource Group (ERG). This dual approach aims to build a recovery-friendly and trusting workplace culture, which is essential for successful, long-term sobriety. By tackling the stigma and shame associated with SUD, Sobrynth helps companies address an issue that impacts two out of three families and contributes to significant economic costs and workplace injuries. In July 2024, the company secured $500K in an early-stage venture capital round from investors including Groove Capital and MOVE Venture Capital to fuel its mission.

Keywords: substance use disorder support, employee assistance program, workplace recovery, sober curious, peer recovery coaching, care navigation, employee benefits, corporate wellness, sobriety support, addiction in the workplace, sober ERG, Marin Nelson, Ingrid Lindberg, recovery-friendly workplace, behavioral health tech, substance abuse support, employee well-being, confidential support, corporate innovation in healthcare, sobriety journey