SO Connect
SaaS platform that builds and markets easy to use digital tools for local businesses to win online.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
N/A | Early VC | ||
| Total Funding | 000k | ||
| USD | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 48 % | - | (9 %) | 2 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Established in 2013, SO Connect was founded by Iris Goud and Rogier van den Eshof in Amsterdam. The company was born from their shared experience in online advertising, where they identified a critical need for local businesses to manage their online presence and reputation more effectively. Goud's background in business administration and van den Eshof's expertise in sales and online marketing provided a solid foundation for the venture. They envisioned a single platform that could simplify the complexities of digital marketing for small and medium-sized enterprises (SMEs).
SO Connect provides a suite of tools designed to enhance the digital footprint of local businesses. The company primarily serves sectors such as hospitality, retail, and automotive, catering to enterprises that rely on local customer engagement. Its business model is subscription-based, offering various pricing tiers for its all-in-one marketing platform. This platform enables clients to manage online listings, gather customer reviews, update business information across multiple directories simultaneously, and engage with customers through social media management tools.
The core product centralizes control over a business's online identity. A key feature is its 'Listing Management' tool, which ensures consistency of name, address, and phone number (NAP) details across over 50 platforms, including Google Maps, Facebook, and various local directories. This is critical for local search engine optimization (SEO). Another significant component is the 'Review Management' system, which aggregates reviews from multiple sites into one dashboard, allowing business owners to respond promptly and analyze customer feedback. The platform also includes a social media tool for scheduling and publishing content. By consolidating these functions, SO Connect aims to save business owners time while improving their visibility and online reputation.
Keywords: local marketing, online presence management, reputation management, listing management, review management, social media marketing, local SEO, digital marketing platform, SaaS, small business tools