SO-COL

SO-COL, short for Social Collectables, operates as a Web3 social platform designed to empower creators, brands, and their communities. Founded in 2021 by crypto influencer Irene Zhao and Benjamin Tang, the Singapore-based company aims to provide tools that enhance the utility and accessibility of NFTs. Zhao, a former Instagram model and National University of Singapore graduate, leveraged her experience in the creator economy to address the monetization challenges faced by influencers on traditional Web2 platforms. The initial concept for SO-COL was validated through the viral success of IreneDAO, an NFT collection launched by Zhao that demonstrated the potential for monetizing a social media following.

The platform serves a diverse client base, including influencers, musicians, artists, and various interest groups. SO-COL's core offering revolves around enabling these creators to establish NFT-gated communities, providing exclusive content and engagement opportunities for their followers. This model allows creators to monetize their content directly, shifting away from a reliance on advertising and sponsorships. The company also provides white-label services for established brands in sectors like consumer tech and entertainment, helping them integrate NFT strategies to foster customer loyalty. Revenue is generated through token sales of its native cryptocurrency, SIMP, and partnerships for white-label projects.

SO-COL's platform functions as a comprehensive community management tool, aiming to be a decentralized alternative to platforms like Discord and OnlyFans. A key feature is the ability to mint utility NFTs, referred to as "collectables," which act as membership keys for exclusive access. The platform is architected to be multi-chain, with plans to support various Layer 1 and Layer 2 blockchains to ensure scalability and a smooth user experience. To facilitate broader adoption, it supports both fiat and cryptocurrency payments. The company has secured significant funding through several token rounds, attracting investments from notable firms such as DWF Labs, Blockchain Capital, and Animoca Brands, reaching a total of $6.25 million.

Keywords: Social Collectables, Web3 social platform, creator economy, NFT community, Irene Zhao, decentralized identity, community management, fan engagement, tokenization, SocialFi, digital collectibles, creator monetization, blockchain social media, SIMP token, NFT marketplace, white-label NFT, fan tokens, digital assets, community tokens, crypto influencer