Snowe

Snowe operates as a direct-to-consumer home essentials brand, positioning itself to address a gap in the market between mass-market affordability and high-end luxury. The company was founded in 2015 by Rachel Cohen and Andres Modak, who are both graduates of the Wharton School. The inspiration for Snowe came from their personal experience of furnishing their first home together and finding the existing options to be either of disposable quality or prohibitively expensive.

The company's business model is centered on selling directly to consumers online, which allows it to offer premium products at more accessible price points by eliminating the middleman. Snowe's product portfolio is organized into four main categories: Eat, Drink, Sleep, and Bathe, featuring items such as dinnerware, glassware, flatware, and linens. It sources high-quality materials for its products, such as Limoges porcelain from Portugal and Italian-made linens and glassware. In addition to its e-commerce platform, Snowe has explored physical retail through pop-up locations and a unique showroom concept called "The Whitespace," which was located in the founders' own New York City loft. This allowed customers to experience the products in a real home setting.

Financially, Snowe has been backed by venture capitalists, raising approximately $1.54 million over several funding rounds. Notable investors include BoxGroup, Burch Creative Capital, and MI Ventures. However, the company faced significant financial challenges, particularly during the pandemic, due to supply chain issues and rising costs, and it was never profitable. These difficulties, compounded by disagreements with early investors, led to the decision to be acquired. On December 14, 2022, Snowe was acquired by Interweave, a holding company specializing in e-commerce brands.

Keywords: direct-to-consumer, home goods, e-commerce, luxury attainable, home essentials, bedding, bath, dinnerware, glassware, online retail, Rachel Cohen, Andres Modak, Wharton, venture-backed, Interweave acquisition, The Whitespace, home decor, kitchenware, lifestyle brand, consumer goods