Snow Corporation
And operates snow app, a photo and video app with localized filters, stickers, and features.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | N/A | - | |
| Total Funding | 000k | ||
Snow Corporation, a subsidiary of the South Korean internet conglomerate Naver Corporation, operates as a developer of mobile camera and photo editing applications. The company originated in September 2015 as a project within Camp Mobile, another Naver subsidiary, before being spun off into an independent corporation in August 2016 to concentrate on the global visual communication market. This strategic move allowed the company to focus its efforts on expanding its suite of popular applications.
The company's portfolio includes a family of camera and photo editing apps such as SNOW, B612, SODA, and Foodie, which collectively have achieved over 1.5 billion global downloads. These applications provide users with tools for creative expression, featuring a wide array of virtual stickers, filters, and editing capabilities. For instance, the flagship SNOW app allows users to augment their photos and videos with approximately 1,300 stickers and 50 filters. The business has also expanded its offerings to include other popular apps like ZEPETO, a social avatar creator, and Sticker.ly, a tool for making custom stickers for messaging platforms. A significant milestone in the company's growth was a 2018 investment of $50 million from SoftBank and Sequoia China, aimed at advancing its augmented reality and facial recognition technologies.
Snow Corporation primarily serves the global consumer market, particularly targeting the Millennial and Gen Z (MZ) generation, who use the apps for social sharing and personal content creation. Its business model appears to be centered on in-app monetization and providing its technology as a service to other businesses. For brands in sectors like e-commerce, beauty, and entertainment, the company offers an application programming interface (API) that leverages its natural beauty correction, AI-generated content, and augmented reality filter technology to create interactive marketing experiences. This dual approach allows Snow to engage a massive user base while also generating revenue from corporate clients seeking to connect with a younger demographic.
Keywords: mobile photography, photo editing apps, augmented reality filters, visual communication, facial recognition technology, camera app developer, B612, SODA, Foodie app, ZEPETO, Sticker.ly, Naver subsidiary, social media enhancement, digital stickers, video effects, AI content generation, image editing API, mobile entertainment, consumer apps, brand engagement tools, Korean technology
