Snobal

Snobal is an Australian technology company, founded in 2014 by Ann Nolan and Murray James, that provides an enterprise platform for creating, managing, and scaling virtual and augmented reality (VR/AR) experiences. Headquartered in Melbourne, the company has positioned itself as a provider of immersive virtual workplace solutions for businesses across various sectors. Nolan, with a background in psychology and digital strategy, and James, with experience in architectural visualization, identified the potential for VR beyond gaming, focusing on business applications from the outset.

The company operates on a software-as-a-service (SaaS) model, offering a suite of tools designed to help organizations improve collaboration, training, and presentations. Snobal's platform is device-agnostic, allowing users to access VR/AR content across different headsets and mobile devices. It enables real-time collaboration within customized or pre-designed virtual environments, where teams can interact, present, and co-create regardless of their physical location. Key features include tools for both VR and AR content creation, 3D model integration, and analytics for tracking user behavior. This functionality serves clients in industries such as architecture, engineering, design, marketing, and education. For example, the platform has been used by city planners and construction companies to prototype and test designs in a 1:1 scale environment before physical construction begins.

Since its inception, Snobal has participated in accelerator programs and secured funding from investors including Vive X and Altus Capital (Vancouver). The company's core product, the Snobal platform, is designed to be an end-to-end solution for businesses to establish their own virtual workplaces. This allows them to facilitate communication and co-creation of virtual experiences to accelerate project timelines and reduce costs associated with physical prototypes. The platform empowers teams to deploy and manage VR/AR experiences for employees and customers across multiple locations.

Keywords: enterprise VR, augmented reality, virtual workplace, immersive collaboration, VR platform, AR platform, SaaS, 3D visualization, virtual reality training, design collaboration, enterprise metaverse, architectural visualization, engineering VR, remote work technology, digital twin, user analytics, cross-platform VR, content management system, virtual presentation, simulation software