Snapshopr

Aincubate Innovations Private Limited, operating under the brand Snapshopr, was established to address inefficiencies in online product discovery through visual search technology. The company was founded in September 2014 by Navneet Sharma and Debashish Pattnaik, with Vivek Gandhi joining later. The parent company, Aincubate Innovations, was officially incorporated in October 2014. The idea for Snapshopr stemmed from co-founder Navneet Sharma's frustrating personal experience trying to find a specific dress online using only text-based search. This led to the development of a platform to make visual items easily searchable.

Sharma, who holds a Master's degree in Computer Science from VIT University, has a background in algorithm design and artificial intelligence, even declining a job offer from Apple to pursue this venture. Pattnaik has a background in Computer Science and experience working at Cognizant before co-founding the startup. The founding team's expertise combines AI, design, and business, aiming to solve complex problems with an interdisciplinary approach. Initially launched as a consumer-facing app, the company pivoted to a B2B model, offering its technology as a platform for other businesses after realizing the greater potential in that market.

Snapshopr provides a cloud-based visual intelligence platform for online retailers, primarily in the fashion and home decor sectors. The core service is an AI-powered image recognition and visual search technology that allows end-users to search for products using images instead of text. Customers can use a picture taken with their camera or uploaded from their device to find visually similar items within a retailer's inventory, enhancing product discovery and user experience. The business model operates on a SaaS-like basis, where clients are charged based on their API usage, with different plans available depending on the company's size and needs. By integrating Snapshopr's tools, e-commerce clients aim to improve customer retention and conversion rates. Early pilot clients included notable names like Voonik and Homelane. In 2016, the company secured an undisclosed amount of angel funding from prominent tech executives, including the former CTO of Flipkart, to advance product innovation and team expansion.

Keywords: visual search, image recognition, AI for retail, e-commerce technology, SaaS, product discovery, fashion tech, home decor tech, Aincubate Innovations, Navneet Sharma, Debashish Pattnaik, visual intelligence, retail tech, API, conversion rate optimization, customer retention, deep learning, computer vision, online retail solutions, enterprise tech