Snapology

Snapology operates within the children's enrichment sector, specializing in educational programs centered around science, technology, engineering, art, and mathematics (STEAM). The company was founded in Pittsburgh, Pennsylvania, in 2010 by sisters Laura and Lisa Coe. Their inspiration came from observing their own children's engagement with building blocks and other snap-together toys, coupled with their professional backgrounds in mathematics and science. They identified a gap in the market for non-athletic activities for elementary-aged children and aimed to create a business that combined play with education.

The company's business model is primarily franchise-based, a transition made in 2015 after initially expanding through a licensing model in 2012. Snapology provides a flexible framework for franchisees, offering mobile, community-based programs as well as dedicated Discovery Centers. Revenue is generated through a variety of streams, including after-school enrichment classes, summer camps, birthday parties, scouting events, workshops, and custom events. Franchisees pay an initial franchise fee, ongoing royalty fees of 7% of gross monthly sales, and contribute to a national advertising fund. The initial investment for a franchisee ranges significantly, depending on the model chosen, from a mobile-based business to a full retail center.

Snapology's core offering is its hands-on, interactive curriculum designed for children aged 1 to 14. The programs utilize popular tools like LEGO® bricks, K'Nex, and technology to teach concepts in robotics, coding, video game design, and animation. With over 80 program topics and more than 1,000 hours of curriculum, the content is designed to be adaptable to different age groups and learning abilities, including gifted and special needs students. This approach is based on research indicating that children learn best through active creation and interaction. In July 2021, Snapology was acquired by Unleashed Brands, a platform company focused on youth-focused brands, with the goal of accelerating growth and expanding its offerings. This acquisition provides Snapology franchisees with potential synergies, such as operating within Urban Air Adventure Parks, another Unleashed Brands company.

Keywords: STEAM education, children's enrichment, franchise business, educational play, LEGO education, robotics for kids, coding classes, after-school programs, summer camps, hands-on learning, child development, K'Nex activities, interactive learning, mobile franchise, Discovery Center, educational workshops, birthday parties, youth programs, STEM franchise, Unleashed Brands