Snack365
Data-driven, customized office snack subscription and management service.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Seed | |
| Total Funding | 000k | ||
Snack365 is a corporate snack welfare service operating under the parent company Sambacyukosio (㈜삼백육십오). Founded in May 2019 by co-CEOs Gu Su-ryong and Jeong Pil-seong, the company is headquartered in Changwon, South Korea. Gu Su-ryong's background includes six years in snack distribution at a large corporation, which provided him with the foundational knowledge of products and distribution structures to launch the startup. The business idea reportedly originated from a casual conversation at a drinking session.
The company started in a small 2.5-square-meter office and has since expanded significantly, moving to an 800-pyeong (approximately 2,645 square meters) smart logistics center in September 2023. Snack365 offers a subscription-based service, visiting client offices regularly to replenish customized snack selections. It serves a range of clients, from corporations like LG Electronics to banks and public institutions, providing snack bars, themed boxes, and catering for events. The business model is primarily B2B but is expanding into the B2E (Business-to-Employee) market. Its core service utilizes a patented "customized snack recommendation and provision system" that analyzes data points like gender, age, industry, and location to curate snack offerings from a selection of over 3,000 items. This data-driven approach aims to increase employee satisfaction and work efficiency by saving the time companies spend on managing their own pantries.
Snack365 has demonstrated strong growth, with revenue increasing from 20 million KRW in its first year to 6.8 billion KRW in 2022. The company has successfully secured Pre-Series A funding from investors including Korea Investment Partners and the Industrial Bank of Korea (IBK). As part of its ESG (Environmental, Social, and Governance) initiatives, Snack365 actively hires career-interrupted women and middle-aged workers, and donates a portion of its sales to the community.
Keywords: office snack service, corporate welfare, snack subscription, B2B services, data-driven curation, employee benefits, food logistics, pantry management, snack delivery, corporate catering, Gu Su-ryong, Jeong Pil-seong, Sambacyukosio, South Korea startup, food tech, office solutions, employee wellness, smart logistics, snack recommendation system, subscription box