Snabboteket

Snabboteket is a Malmö-based company that has carved out a specific niche within the non-prescription drug market. The company's core business revolves around selling non-prescription drugs and personal care products, such as painkillers and blister plasters, in small, convenient packages tailored primarily for the hotel industry.

The business was co-founded by Johan Bergenholtz and Filip Larsson. In a significant milestone, Snabboteket was acquired by Apoteket AB in November 2015. This acquisition was a strategic move for Apoteket AB, aiming to integrate Snabboteket's entrepreneurial approach and its unique concept for reaching customers in locations with limited space. Following the acquisition, Johan Bergenholtz continued in his role as CEO to maintain the company's agile and entrepreneurial spirit, while co-founder Filip Larsson left the company.

Snabboteket's business model focuses on accessibility and convenience, making essential health and personal care items available to customers in places not traditionally served by pharmacies. The concept was established in nearly one hundred Swedish hotels, as well as some amusement parks and ferries, prior to the acquisition. The acquisition by the state-owned Apoteket AB was intended to provide Snabboteket with the necessary resources to gain a stronger foothold in its conservative market. Apoteket planned to keep Snabboteket as a distinct brand, leveraging its established concept of selling products in small, simple packaging.

Keywords: non-prescription drugs, personal care products, hotel amenities, travel retail, convenience healthcare, B2B healthcare, over-the-counter medicine, travel-size products, pharmaceutical distribution, strategic acquisition, Apoteket AB, Malmö startup, Johan Bergenholtz, hospitality suppliers, ferry amenities, amusement park retail