smrtr
smrtr - Data to change your world.
| USD | 2021 | 2022 | 2023 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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smrtr is an innovative Australian data and analytics company specializing in Data-as-a-Service (DaaS). The company offers a unique approach to data by providing audience segments, insights, and advisory services. smrtr serves a diverse range of clients, including businesses looking to understand consumer behavior, improve marketing strategies, and solve specific industry challenges.
Operating in the data and analytics market, smrtr leverages a vast network of data partners to deliver transaction-based data sets across various industries. This extensive data network makes their data universe highly predictive and unique. smrtr's information security processes are certified to ISO27001 standards, ensuring robust data protection and compliance with consumer privacy regulations.
The company's business model revolves around three core services: Audience Segments, Custom Insights, and Data Commercialisation.
1. **Audience Segments**: smrtr offers over 500 audience segments categorized into six targeting types. These segments help predict consumer and business behaviors, enabling clients to tailor their marketing and operational strategies effectively.
2. **Custom Insights**: By utilizing their expansive data universe and analytic capabilities, smrtr provides bespoke solutions to address specific business needs or common industry pain points. This service allows clients to gain deeper insights and make data-driven decisions.
3. **Data Commercialisation**: smrtr transparently commercializes industry data sets, linking them within their ISO-certified data universe. This process empowers their offerings and benefits data partners by creating new revenue streams and enhancing data value.
smrtr makes money by offering these specialized data services to businesses seeking to enhance their understanding of consumer behavior, optimize marketing efforts, and solve industry-specific challenges. Their ability to enrich first-party data with attributes from their data universe adds significant value to their clients' data assets.
**Keywords**: Data-as-a-Service, Audience Segments, Custom Insights, Data Commercialisation, Predictive Analytics, Data Enrichment, ISO27001, Consumer Behavior, Marketing Strategy, Data Partners.