SMOOR
Luxury couverture chocolates, desserts, and gourmet gifts.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
* | N/A Valuation: $50.0m | Acquisition | |
| Total Funding | 000k | ||
SMOOR, operating under Bliss Chocolates India Private Limited, is a luxury brand specializing in couverture chocolates and finely crafted desserts. The company was founded in 2015 by Vimal Sharma, who currently serves as the CEO. The first flagship store opened in Bengaluru in August 2016, aiming to set a new standard for high-quality, 'Imagined in India' food products. In April 2022, Rebel Foods, the world's largest internet restaurant company, acquired a majority stake in SMOOR, valuing the brand at over $50 million.
The company has an omnichannel business model, generating revenue through both physical and digital channels. Initially focused on offline retail through its signature lounges, cafes, and kiosks, the brand pivoted significantly during the COVID-19 pandemic to strengthen its online presence. Now, roughly 40% of its revenue comes from online channels, including its direct-to-consumer website and partnerships with aggregators like Swiggy, Zomato, Amazon, and Flipkart. Its products are available in over 50 cities across India. SMOOR offers a wide array of products, including pralines, macarons, cakes, pastries, cookies, desserts, beverages, and customized gift hampers. The company sources high-quality ingredients from renowned locations such as Ghana, Madagascar, and Venezuela to create its products.
Since its inception, SMOOR has raised a total of $7.76 million over five funding rounds. Its latest funding round was a Series A in March 2022, which raised $5.29 million, led by Rebel Foods. Following the investment from Rebel Foods, SMOOR aims to triple its growth and is projected to reach $100 million in annual revenue by 2026 through expansion in India and globally. The company plans to strengthen its physical presence in nine Indian cities and expand into Tier-2 cities while also exploring quick commerce platforms.
Keywords: luxury chocolate, couverture chocolate, gourmet desserts, premium confectionery, omnichannel retail, Indian luxury brand, food and beverage, specialty foods, online food delivery, corporate gifting, premium cakes, macarons, handcrafted chocolates, dessert cafes, gourmet hampers, food-tech, direct-to-consumer, artisanal chocolate, patisserie, Rebel Foods