SMASHsolar
closedSMASHsolar breaks down barriers to solar for homeowners and contractors The biggest barriers to solar adoption are cost and complexity.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor | €0.0 | round | |
$1.0m | Convertible | ||
| Total Funding | 000k | ||
SMASHsolar, founded in January 2012 by Troy Tyler and Neil Goldberg, operated in the clean technology and alternative energy equipment sector. The company is now listed as out of business as of May 2020. The founding team brought together deep industry experience. Troy Tyler, the CEO, previously served as the global head of technical training and performance management at SunPower Corporation, where he specialized in cost control for large-scale solar projects. Neil Goldberg, the Chief Innovation Officer, has over 28 years of experience in consumer product design and innovation.
The company's core business was centered on streamlining solar installation for both residential and utility markets. It targeted solar installers and PV module manufacturers as its primary clients. SMASHsolar's business model involved the factory pre-assembly of frameless, dual-glass PV modules with its proprietary, mounting-integrated system, which were then sold to its clients. This approach aimed to significantly reduce the complexity and cost associated with solar adoption.
SMASHsolar's flagship product was the SMASHmount, a direct-attach solar module system. Its key feature was a snap-together design, which allowed the mounting-integrated modules to be attached directly to a residential roof in what was reported to be less than half the time of conventional systems. This design reduced the number of unique parts to two and eliminated the need for equipment grounding, which could save installers a considerable amount on overall system costs. The company had raised $2.5 million, including a $1.5 million grant from the U.S. Department of Energy, to support the commercialization of its product.
Keywords: SMASHsolar, solar installation, clean technology, alternative energy, solar panel mounting, direct attach solar module, SMASHmount, residential solar, utility solar, PV modules, Troy Tyler, Neil Goldberg, SunPower, solar cost reduction, snap-together solar, dual-glass PV modules, U.S. Department of Energy grant, solar hardware, photovoltaic innovator