Smartsatu

Smartsatu, founded in 2015 by Bolatbek Ospanov, operates as a B2B Software-as-a-Service (SaaS) provider catering to the fast-moving consumer goods (FMCG) sector. The company has developed a platform to digitize and automate business processes between manufacturers, distributors, and retail outlets. Smartsatu's core offering is a branded mobile application that functions as a B2B marketplace, enabling suppliers and retailers to transact directly. The firm generates revenue by charging suppliers a percentage of the orders placed through the platform.

The platform provides distinct functionalities for its two main client segments: distributors and stores. For distributors, Smartsatu develops customized, branded applications featuring their complete product catalogs. These applications are designed to integrate with the client's existing Enterprise Resource Planning (ERP) systems, such as SAP, Oracle, and QuickBooks, to streamline order processing and delivery. Distributors also gain access to sales analytics through Microsoft Power BI integration and can utilize marketing tools like push notifications and banners to promote products. For retail outlets, such as convenience stores and small supermarket chains, the platform offers a centralized mobile application for sourcing a wide range of products at wholesale prices. This enables them to place orders 24/7, track order status in real-time, and access exclusive promotions. Payment options include both cash and credit card transactions.

Initially launched as a marketplace for small convenience stores in Kazakhstan, the company has since expanded its model to support major international manufacturers. Smartsatu has established strategic alliances with companies like Visa, P&G, and Mars. The partnership with Visa facilitates C2B2B payment services globally through integration with Visa's CyberSource gateway. A significant contract with Mars involves developing applications for their distributors in various international markets. To support its growth, Smartsatu secured $1.46 million in a seed funding round in February 2021 from investors including Sturgeon Capital, Falconry VC, and Ecostar Capital. Keywords: B2B e-commerce, SAAS platform, FMCG logistics, retail automation, supply chain management, distributor platform, order management system, mobile commerce, wholesale marketplace, inventory management, digital transformation, B2B payments, sales analytics, ERP integration, product catalog management, C2B2B payments, convenience store procurement, fast-moving consumer goods, retail technology, strategic partnerships