Smartreach

Smartreach.io operates as a sales engagement platform, providing tools designed to automate and scale outbound communication for sales, marketing, and recruiting teams. The company was co-founded in Hyderabad, India, by Prateek Bhatt and Akhilesh Betanamudi. Their shared journey began at IIT Kharagpur, and after pursuing separate career paths—Bhatt in entrepreneurship and Betanamudi in engineering at Samsung—they reunited in 2016. Initially starting as a software agency, they identified challenges in sales development, leading to a strategic pivot in 2017 to create SmartReach.io. The company has been bootstrapped, achieving significant milestones without external funding, and surpassed the $1 million Annual Recurring Revenue (ARR) mark by 2023.

The platform is designed to serve small to medium-sized businesses and enterprises across various sectors, including health-tech, fintech, and SaaS. It generates revenue through a subscription-based model with tiered pricing plans based on usage, such as the number of prospects contacted. The business model is B2B, focusing on providing a comprehensive solution for outbound campaigns.

Smartreach.io's core offering is a multichannel outreach tool that automates sequences across email, LinkedIn, WhatsApp, and phone calls. Key features include unlimited email account integration, inbox rotation to improve deliverability, and AI-powered content generation for writing personalized emails. The platform provides detailed analytics on campaign performance, tracking metrics like open, click, and reply rates. To maintain sender reputation, it incorporates spam tests, email verification, and an email warm-up service. For team collaboration, it offers a shared inbox, task management, and role-based permissions. The system also integrates with major CRMs like Salesforce and HubSpot, and supports further connectivity through Zapier and APIs.

Keywords: sales engagement, email outreach, multichannel outreach, lead generation, sales automation, B2B sales, cold email software, sales development, pipeline management, CRM integration, email deliverability, sender reputation, sales analytics, AI in sales, automated follow-ups, LinkedIn automation, outbound calling, sales productivity, campaign management, prospect management