SmartOn Learning

SmartOn Learning operates as an online bootcamp focused on imparting digital skills, with a dual presence in New York, USA, and Bangalore, India. The company was founded in 2021 by Surga Thilakan and Shreyasi Singh. Thilakan, an alumna of IIM Ahmedabad and INSEAD, brings a robust background in finance and investment, having worked with Goldman Sachs and running her own investment fund, demonstrating a keen eye for market needs and business scaling. Singh, with her experience at the Boston Consulting Group, contributes strategic consulting expertise. Their combined experience in finance, strategy, and investment underpins SmartOn's approach to education, which is designed to directly address the skills gap in the digital economy.

The core of SmartOn Learning's business is providing immersive, project-based courses that lead to tangible skills and certifications. The curriculum is centered on full-stack technology tools applicable to high-growth sectors such as e-commerce and digital & social media marketing. This educational model targets individuals seeking to upskill or pivot their careers into the digital domain. Revenue is generated through fees for these online bootcamps. The company's value proposition lies in its hands-on, project-based learning methodology, which ensures that students graduate with a portfolio of demonstrable skills rather than just theoretical knowledge, making them more attractive to employers in the tech and digital marketing landscapes.

Keywords: EdTech, digital skills, online bootcamp, project-based learning, full-stack development, e-commerce training, social media marketing, upskilling, career development, vocational education